A ground breaking new business class seat for Virgin Atlantic’s Upper Class service. A unique seating layout and mechanism creates a new sense of shared experience and allows the seat back to fold forward to create a completely flat bed. For the first time, a simple and uncomplicated design aesthetic has subdued the typically complex expression of aircraft seating. The functional and visual expression of the ‘chair’ has been separated from the myriad of functions that traditionally layer the visual quality of aircraft seating. The design entered service in 2003 and has been critical and commercial success.